When we first chatted with Elaine of fashionlaine.com and saw her mood board we instantly knew that this site was going to be a unique branding and web design project. Her mood board had unicorns, stars, rainbows along with bold typography, some 90's references and an overall whimsical feel to it. The overall vibe we were going for was fun and colorful (her tagline is #Liveincolor) with white space and not overly serious (which we loved)! Her goal for the site was to feel like a destination for people who want to celebrate life, fashion and beauty in a colorful way. She had such a clear idea of who her ideal customer is and her vision and that served as the driving force throughout the entire process!
We loved designing all the graphic design imagery for her website! Lainey mentioned that she wanted a grid featuring the latest blog posts and she loved what we had done for our own website. We used her amazing images and funky unicorn dividers. We also absolutely loved designing the snapchat code on the sidebar! Lainey and our team had a blast bouncing ideas off of each other. Lainey loved the icons we created and the little touches of rainbow style like the exclamation points for each category. She loved how this felt like her rainbow vision come to life and we both agreed that her ideal customer is going to love all the little details of the site. Everything about the site is a little bit whimsical, playful and doesn’t take itself too seriously! Congrats Lainey!!